Choose an individual shot or a structured creation
Video mode generates a result from a prompt and the selected model's options. Film mode lets you prepare a production with a format, duration and detailed brief. Choose the path based on the result you need.
For an atmospheric shot accompanying an announcement, start by describing the scene. For a product ad or narrative content, first define how the message develops and the role of each moment. A clear brief gives you a basis for reviewing proposals.
Describe what the video should show
Your brief can specify the subject, action, setting, lighting, framing and desired movement. Add useful references and the product characteristics that should remain recognizable.
For social content, also describe the video's role in the campaign: introduce an offer, illustrate a use or open an explanation. These details give you concrete criteria for selecting a result beyond its visual appearance.
Set the format and check estimated credits
Studio shows video models and their options. The available durations and aspect ratios follow the selected model's capabilities. Check these choices against the intended destination before starting generation.
The credit estimate appears in the composer. Video generation requires an active Pro or Max subscription. Review the plans and selected settings to prepare production around your budget and required formats.
Review the result against the campaign message
Watch the entire video and check the details your communication depends on: product representation, movement, composition and consistency with the references. Adjust the brief when an element needs a new proposal.
Once you have selected the media, prepare its copy and destination in the publishing process. Check the formats accepted by the relevant network. Media creation and delivery are separate stages that you can review individually.
Example: an atmospheric shot for a launch
In this fictional creative example, a brand is preparing to introduce a notebook. The brief requests a close-up of the notebook on a desk, late-afternoon light and a slow camera movement. A reference image specifies the cover to preserve.
The team compares the result with the product and decides on corrections. It then writes a caption based on confirmed offer details. It keeps the selected brief in a project note to guide preparation of the launch's other content.
Put it into practice
- Explore Studio
- Prepare copy to accompany the video
- Prepare a TikTok publication
- See plans with video creation