Start with a brief that provides direction
Describe your audience, what the publication should explain and the action you want readers to take. Add facts to preserve, useful links, the language and wording to avoid. Nudgy can then prepare a proposal from a concrete brief.
For example: 'Introduce our workshop to people who lead small teams. Use the times and price on this page, explain the program and finish with an invitation to check availability.' This is a sample request to adapt to your own offer.
Use your brand's writing voice
Brand Voice brings together your organization's reusable writing identity and guidance. A project can use the profile chosen for its campaign, giving the team a shared frame for tone and writing choices.
Add a specific purpose to that frame: announcing something new, explaining a use case or answering an objection. When refining a proposal, describe the change you want, such as a more direct opening, a more concrete example or an ending focused on the next step.
Adapt the message to each destination
One idea can lead to several versions. Request a LinkedIn post that develops an argument, an Instagram caption that accompanies a visual or shorter copy for another destination. Specify the network, format and role of the media.
Each version should preserve the campaign's shared facts: offer, dates, names and destination link. In Publish, review each version alongside its media and platform requirements before scheduling it.
Review the facts and choose a version
Use AI to propose, rephrase and explore angles, then check the details that represent your brand: prices, availability, product characteristics and stated results. Your project documents and sources provide the basis for this review.
Keep useful feedback in the campaign task or note. If a rule should apply to future proposals, add it to the project instructions or memory. A correction can then become guidance for the next piece of work.
Example: three angles for one offer
In this illustrative scenario, a team is introducing a photography workshop. They request one version about the program, another about the equipment and a third about participant preparation. All three use the same confirmed practical information.
The team chooses the angle for its next publication, refines the wording and adds a suitable visual. It can then save the draft in Publish and organize a review. The intended result is a usable version of the publication, with its facts and destination.
Put it into practice
- Work on your copy with Nudgy
- Keep your writing guidance in the project
- Prepare a team content review
- Move from copy to publication