Start with the information already on your website
Enter your website address and the relevant platforms. The analysis looks for information that helps describe your business: offers, audiences, positioning, evidence and communication constraints.
A website that clearly describes its offers provides a more precise basis for editorial work. Check the pages presenting your products or services, their intended audiences and the practical information you want to reuse in publications.
Build the brand profile and writing guidance
The launch confirms the brand profile produced by its analysis, then derives a brand voice and suggests a visual style. These elements guide preparation of the week's content.
You can inspect and edit the profile to check the offers, audiences and facts it contains. Correct information that does not represent your business and keep claims grounded in your own evidence. The profile provides a shared reference for the content.
Prepare seven drafts around different angles
Brand Launch prepares seven drafts in a dedicated project. The week combines editorial angles, an offer introduction, an item of evidence, an audience need and an invitation to act. It includes one four-image carousel and six pieces illustrated with a single image.
Follow preparation progress and open the available drafts. Review the copy and visuals, correct facts and keep the proposals that suit your brand. Generation credits depend on the work requested.
Review the drafts before deciding how to publish
Ready drafts are placed on the week's editorial calendar. These dates organize preparation: Brand Launch does not schedule delivery with social networks or publish the drafts.
In Publish, you can then select social accounts, adjust versions and decide on delivery dates. Review each piece's copy, media and destination. This step turns proposals based on the website into publications chosen by your team.
Example: preparing a workshop's social presence
In this illustrative scenario, a pottery workshop has a website describing its classes, creations and booking information. Brand Launch uses that information to prepare content proposals about the business.
The team checks the profile, refines the wording and replaces visuals it wants to clarify with its own media. It selects drafts for upcoming classes, then chooses the accounts and delivery dates in Publish.
Put it into practice
- Refine the copy with Nudgy
- Connect the accounts that will publish
- Build your editorial calendar
- Understand plans and AI credits