Adapt the same content per platform
Keep a global caption shared across every network, then activate a dedicated text or media block for the platforms that warrant it — without rewriting from scratch for each version.
Who it’s for
Social media managers and content teams publishing on multiple platforms who want adapted versions without starting from scratch.
The problem
The same message posted identically on every network underperforms everywhere. But rewriting manually for each platform takes as much time as creating new content.
What you gain
Zero duplication
Non-customized networks automatically inherit the global caption and media.
Full control
Every platform can have its own caption, title, media, and independent order.
Explicit canvas
The Canvas view and inspector show clearly which source feeds each provider and which media are connected.
Write the global caption
Global caption → feeds every network by default.
Add the global media
Global media → shared across every connected provider.
Activate a text override
Edit by network → dedicated caption for a specific network.
Create a local media block
Local media → connect it to the provider → independent order.
Check in the inspector
Canvas → inspector → Global or Local source per provider.
5×
more content produced from a single asset by activating per-platform overrides
40%
more engagement with native per-platform formats vs. an identical post everywhere
Sprout Social Index 2024
2h
saved per publishing cycle by reusing the global caption and only customizing the necessary overrides
A question about this use case?
We can help you adapt it to your team, your networks, or your workflow.